Client
Xponential Fitness
Role
UX/UI Design
Web Design
Background
A franchise website template as part of the Xponential Fitness brand family.
As part of the Xponential Fitness brand family, I had the opportunity to design the UX/UI for the Rumble franchise website.
This project required balancing a strong, high-energy aesthetic that reflects Rumble’s brand identity while ensuring a smooth, intuitive user experience to encourage both franchise inquiries and member engagement.
Key Objectives
Brand Consistency
Ensure the design aligns with Rumble’s boxing-inspired, high-intensity workout ethos, featuring bold typography, strong contrasts, and a dynamic visual approach.
Franchise-First Layout
Create a user journey optimized for potential franchisees, with easy access to key information, and the process for franchise ownership.
Design Process
Research
Conducted market research on competitors within the boutique fitness space to identify UX trends and opportunities.
Wireframing
Created low-fidelity wireframes focusing on content structure and user flow, followed by high-fidelity screens.
Visual Design
Infused the site with Rumble’s iconic red, black, and white palette, utilizing high-energy visuals, boxing-themed graphics, and engaging typography to convey the brand’s energy and community-driven focus.
